Estelle Berglin is a Swedish social media creator, fashion and beauty influencer, entrepreneur, and fitness-focused content creator best known online as Swealife. Born on April 26, 1997, in Umeå, Sweden, she began creating online content as a teenager and gradually turned her interest in fashion, beauty, fitness, travel, and lifestyle into a full-time digital career.
Over the years, Berglin has built an international audience through social media. Her work has expanded beyond traditional influencer content into fashion and beauty campaigns, digital media, brand partnerships, and her own online ventures.
She has also received considerable public attention because of her long-reported relationship with British magician and social media personality Julius Dein. However, her own career has developed independently through years of consistent content creation.
Quick Facts About Estelle Berglin
| Information | Details |
|---|---|
| Full Name | Estelle Berglin |
| Known As | Swealife |
| Date of Birth | April 26, 1997 |
| Age | 29 years old in 2026 |
| Birthplace | Umeå, Sweden |
| Zodiac Sign | Taurus |
| Nationality | Swedish |
| Education | Dragonskolan; Bräntbergsskolan |
| Profession | Social media creator, influencer, entrepreneur |
| Famous For | Fashion, beauty, fitness, lifestyle and travel content |
| Relationship Status | Publicly linked to Julius Dein |
| Spouse/Partner | Julius Dein |
Who Is Estelle Berglin?
Estelle Berglin is a Swedish digital creator who became known for publishing fashion, beauty, fitness, lifestyle, and travel content. She developed her online identity under the name Swealife, building audiences on platforms such as YouTube and Instagram before expanding into other forms of digital content.
Her career began when social media was still developing as a professional industry. Berglin has discussed starting YouTube while she was still a teenager. She initially viewed content creation as a way to share fashion tips and beauty ideas rather than as the beginning of a long-term profession.
That early interest eventually became a business. Today, her digital presence is closely associated with fashion, beauty, travel, lifestyle, and commercial brand content.
How Old Is Estelle Berglin?
Estelle Berglin is 29 years old as of 2026. She was born on April 26, 1997, in Umeå, Sweden. Her zodiac sign is Taurus.
She started building her online audience while she was young, giving her more than a decade of experience in digital content creation by 2026. Her longevity is notable because she entered the creator space before influencer marketing had become as established as it is today.
Where Was Estelle Berglin Born?
Estelle Berglin was born in Umeå, Sweden, although she has also been associated with Stockholm, where she spent part of her upbringing and later professional life.
Growing up in Sweden influenced the Scandinavian character of her online image, particularly in fashion and lifestyle content. Her later work has taken her to international destinations, allowing travel to become another recurring element of her social media presence.
Estelle Berglin’s Early Life and Family
Berglin has kept much of her family life away from the spotlight. Public biographical information identifies her father as Joakim Berglin and her younger brother as William Berglin. William has appeared in some of Estelle’s earlier social media and YouTube content.
Information about her mother is considerably less consistent in publicly available biographies, so details about her should not be treated as confirmed.
Her early years appear to have encouraged independence and an interest in working. Some biographical accounts describe her taking on sales and customer-service work before her social media career became established. Rather than entering the entertainment industry through television or film, she gradually created her own professional path through online platforms.
Where Did Estelle Berglin Go to School?
Estelle Berglin’s publicly listed education includes Dragonskolan in Umeå, where she studied during her teenage years. Other biographical information also connects her education with Bräntbergsskolan.
She did not become known through a traditional university or entertainment-industry route. Instead, her professional development increasingly centered on digital media, content production, social platforms, and entrepreneurship.
She has also been associated with an international bartender course in Phuket, Thailand. That experience reflects an early interest in travel and international experiences, themes that later became part of her online content.
When Did Estelle Berglin Start Her Career?
Estelle Berglin began her YouTube journey in 2013. At the time, she was primarily interested in sharing fashion and beauty ideas with other young people online.
Her early content reflected the beauty, fashion, and DIY trends that were popular among young YouTube creators. Over time, she moved from simple beauty and fashion videos toward a broader mix of lifestyle, travel, fitness, skincare, fashion, and personal-interest content.
This gradual evolution helped turn a teenage hobby into a professional creator business.
Estelle Berglin’s Social Media Career
Estelle Berglin’s main professional strength is her ability to combine several lifestyle categories rather than limiting herself to one subject.
Her content has included:
- Fashion inspiration
- Beauty and skincare
- Fitness and workouts
- Travel
- Lifestyle videos
- Makeup
- Clothing and try-on content
- Photography
- Brand collaborations
- Short-form social media videos
Her earlier Swealife identity became associated particularly with YouTube and Instagram, while her newer fashion-focused work has increasingly appeared under SweaStyle.
Her professional profile describes her as a fashion and beauty creator with a large international audience. Her work has included campaigns with fashion and beauty companies and collaborations designed for social-media audiences.
Because follower counts change frequently, individual platform totals should not be treated as permanent figures.
What Is SweaStyle?
SweaStyle is a fashion and beauty-focused digital brand associated with Estelle Berglin. It represents a broader development of her online career from individual influencer content toward a more structured creator and business platform.
The brand focuses on fashion, beauty, lifestyle, and creator-oriented content. Berglin’s work through this identity reflects her transition from being known primarily as a social-media personality to developing a recognizable commercial brand around her interests.
Her international audience has also made her attractive to fashion and beauty companies looking to work with creators who can produce visual content for modern social platforms.
Estelle Berglin and Fitness Content
Fitness has been another important part of Estelle Berglin’s online identity.
Earlier in her career, she was associated with the Sweafit identity and shared workout and health-related content. Her fitness material has included exercise, activewear, lifestyle routines, and wellness-oriented posts.
Rather than presenting herself only as a fitness professional, however, her broader brand combines fitness with fashion, travel, beauty, and everyday lifestyle content. This mixture has allowed her to appeal to audiences interested in several areas at once.
Her creator profile has therefore evolved from the narrower image of a fitness and Instagram personality into a wider fashion and lifestyle brand.
Estelle Berglin’s Modeling and Brand Work
Berglin has also worked in the commercial modeling and influencer space, particularly for fashion, swimwear, beauty, and lifestyle brands.
Her value to brands comes not only from her audience size but also from her ability to create visual content suited to Instagram, YouTube, TikTok, and other platforms.
Her professional work has included collaborations with fashion and beauty companies, sponsored campaigns, and lifestyle-oriented promotional content.
In 2026, she continued to be associated with international fashion and lifestyle content. Her career demonstrates how social-media creators can develop from personal-content publishers into professional digital entrepreneurs.
Estelle Berglin and Julius Dein
Estelle Berglin has attracted significant public interest because of her relationship with Julius Dein, a British magician and social media entertainer.
Reports have consistently connected the two since 2019. Their relationship became part of their public profiles because both have worked extensively in social media.
They have appeared together in online content and have been photographed during travels and other activities. Their relationship has therefore been visible to fans while they have maintained parts of their personal lives privately.
The relationship has also generated speculation about whether they remained together at different points. Because public information about their current status is not consistently documented through a direct, authoritative statement, it is safer to describe Julius Dein as Berglin’s reported long-term partner rather than claim a marriage or engagement that has not been reliably established.
Is Estelle Berglin Married?
There is no reliable public confirmation that Estelle Berglin is married.
She has been widely associated with Julius Dein since 2019, but available public information does not establish that they are husband and wife.
Therefore, searches for an “Estelle Berglin husband” should not be treated as evidence that she is married. Her relationship history is best understood through information that has actually been made public rather than through social-media speculation.
Does Estelle Berglin Have Children?
There is no reliable public confirmation that Estelle Berglin has children.
Her public profiles have focused primarily on her professional life, fashion, beauty, travel, fitness, and social-media work. Because family details can be private, claims about children should not be made without clear public confirmation.
What Does Estelle Berglin Do Today?
As of 2026, Estelle Berglin remains active as a fashion and beauty content creator, influencer, and entrepreneur.
Her recent professional direction shows a stronger emphasis on fashion, beauty, travel, and commercial creator work. She continues to develop her online presence through social media and brand-related projects.
Her career has therefore moved well beyond the early YouTube videos that first introduced her to online audiences.
What Is Estelle Berglin’s Net Worth?
Estelle Berglin’s exact net worth has not been publicly confirmed.
Various entertainment and biography websites publish different estimates, but these figures are not independently verified financial statements. Her potential income sources include brand partnerships, sponsored content, social-media campaigns, business activities, and digital media work.
Without verified financial records, a precise net worth figure would be speculative. For that reason, it is more accurate to discuss her established career and commercial partnerships than to present an estimated dollar amount as fact.
Estelle Berglin’s Height
Estelle Berglin’s height is reported differently across online biographies, with figures generally falling around the 5-foot-4 to 5-foot-5 range.
Because these measurements are not consistently verified by a primary source, an exact height should not be treated as confirmed.
Her physical appearance and fitness lifestyle are often part of her visual content, but precise measurements are not necessary to understand her career or public profile.
Why Is Estelle Berglin Famous?
Estelle Berglin is famous primarily because of her long-running social media career.
She first gained attention through YouTube and Instagram content covering fashion, beauty, fitness, and lifestyle. Her audience grew as social media platforms increasingly shifted toward visual and short-form content.
Her association with Julius Dein also brought additional attention, but her professional identity has developed around her own creator work.
She is now recognized as a Swedish fashion, beauty, lifestyle, and fitness influencer with an international digital audience.
FAQs About Estelle Berglin
Who is Estelle Berglin?
Estelle Berglin is a Swedish social media creator, fashion and beauty influencer, entrepreneur, and fitness-focused content creator. She is widely known online as Swealife and began publishing YouTube content in 2013. Her work now includes fashion, beauty, travel, lifestyle, brand collaborations, and digital media projects.
How old is Estelle Berglin in 2026?
Estelle Berglin is 29 years old in 2026. She was born on April 26, 1997, in Umeå, Sweden. Her zodiac sign is Taurus. She began her social media career as a teenager and has now spent more than a decade creating digital content.
When was Estelle Berglin born?
Estelle Berglin was born on April 26, 1997, in Umeå, Sweden. She later became associated with Stockholm and built her professional career through social media, where she developed the Swealife identity.
What is Estelle Berglin famous for?
Estelle Berglin is best known for fashion, beauty, lifestyle, travel, and fitness-related social media content. She originally gained attention through YouTube and Instagram and has since worked with fashion and beauty brands through her creator career.
Is Estelle Berglin married?
There is no reliable public confirmation that Estelle Berglin is married. She has been publicly linked to British magician and social media personality Julius Dein since 2019, but available information does not establish that the pair are married.
Who is Estelle Berglin’s boyfriend?
Estelle Berglin has long been publicly associated with Julius Dein, a British magician and social media entertainer. Their relationship has been reported since 2019. Because current relationship information is not consistently confirmed through direct statements, it is best described as a reported long-term relationship.
Does Estelle Berglin have children?
There is no reliable public confirmation that Estelle Berglin has children. She generally keeps her personal and family life more private than her professional social-media activities, which focus heavily on fashion, beauty, travel, fitness, and lifestyle content.
What does Estelle Berglin do for a living?
Estelle Berglin works primarily as a social media creator, fashion and beauty influencer, and entrepreneur. Her professional activities include brand partnerships, sponsored campaigns, digital content, and business ventures connected with her creator career.
What is Estelle Berglin’s net worth?
Estelle Berglin’s exact net worth has not been publicly confirmed. Online estimates vary considerably, so none should be presented as an official figure. Her established professional income sources include influencer marketing, commercial partnerships, and digital business activities.
Where is Estelle Berglin now?
As of 2026, Estelle Berglin remains active in the fashion, beauty, lifestyle, and social-media space. She continues to create digital content and work on commercial projects connected with her creator career.
Conclusion
Estelle Berglin has built a successful digital career from an early interest in YouTube, fashion, and beauty content. Born in Umeå in 1997, she became known as Swealife and developed a broad audience through fashion, beauty, fitness, travel, and lifestyle content.
Her long-reported relationship with Julius Dein has contributed to public interest in her personal life, but her own creator career remains the central part of her professional identity. By 2026, Berglin had developed from a teenage YouTube creator into an international fashion and beauty influencer and entrepreneur.

